Schedule of Events
Lawn & Landscape Business Builders Summit
5:00 PM – 6:30 PM
Registration Open
Symphony Ballroom Foyer
5:00 PM – 6:30 PM
Meet & Greet Reception
Symphony Ballroom Foyer
8:30 AM – 5:30 PM
Registration Open
Symphony Ballroom Foyer
8:30 AM – 9:00 AM
Networking Continental Breakfast
Symphony Ballroom Foyer
9:00 AM – 10:00 AM
Every customer isn’t a win
Symphony Ballroom
To state the obvious, you need customers to grow revenue. But sometimes the wrong customers can do more harm than good. When is it time to fire a customer, or can you salvage the relationship and have a working relationship.
Panelist
Ben Hewlett
Partner and Chief Operating Officer, Earthscapes Lawn and Land Service
View Bio
10:00 AM – 11:00 AM
Setbacks to comebacks
Symphony Ballroom
If you operate a business long enough, a down year is bound to happen. But the way you handle that down period can determine if you can turn it around or not. Once the business is stabilized, what is the process to begin that aggressive growth process. Is a down period or year avoidable?
11:00 AM – 11:15 AM
Networking Refreshment Break
Symphony Ballroom Foyer
11:15 AM – 12:15 PM
Inside M&A
Symphony Ballroom
What is the current state of mergers and acquisitions in the industry? Many factors can play into how the market is moving, including the number of new investors with their eyes on the market, government, the economy and more. We will also explore the process of making acquisitions without private equity or outside investors, and each panelist’s journey with M&A.
12:15 PM – 1:30 PM
Networking Lunch
Symphony Ballroom Foyer
1:30 PM – 2:30 PM
Marketing into sales
Symphony Ballroom
You can’t grow a business without customers. And marketing is one of the main drivers to get on customers’ radars. In 2025, marketing in the green industry can be done in many different ways. Companies are seeing value in traditional methods like door-to-door sales and also embracing a number of social media avenues. Once the customer is in the door, what is the process in making the sale, and then nurturing the relationship? Panelists will also discuss what happens if you lose the sale or the customer.
2:30 PM – 2:45 PM
Networking Refreshment Break
Symphony Ballroom Foyer
2:45 PM – 3:45 PM
Growth though the chaos
Symphony Ballroom
Problems will happen whether you are growing or not. But they get magnified when you are trying to hit aggressive revenue goals. Panelist will discuss the ways to navigate those challenges while still scaling their businesses.
