Tiffany Martin Peters is the President of North by Northwest Lawns, a family-owned commercial landscaping company that achieved more than 600% growth between 2019 and 2023. She began her journey in the industry by stepping into an office gap and teaching herself every aspect of the business—from phones and scheduling to accounting and financials—eventually building the systems that power the company today.

As a leader, Tiffany has navigated the challenges of rapid scaling, team development, and generational leadership within a family business. She’s passionate about the idea that while landscapers work with land, they’re truly in the people business—building teams, culture, and client relationships that last.

After facing major growth-related hurdles and a significant business loss in 2024, Tiffany shifted her leadership philosophy toward strategic, sustainable growth, emphasizing intentional leadership, process structure, and coaching. Today, her focus is on developing people and systems that grow in sync—prioritizing depth and stability over unchecked expansion.

Her candid, relatable leadership style and deep understanding of both business operations and human connection make her an authentic voice on topics such as scaling responsibly, leading through change, and building strong, people-first teams in the green industry.